Businessimpact,builtthroughproductandpeople.
Developing product teams that create meaningful, measurable impact.
Selected Work
Three engagements. Different sectors, same level of rigor.
Zeway
Conversion +6pts · Time-to-market −40%
Structured a product organization across 7 cities and aligned 4 cross-functional teams around a shared OKR roadmap. Led key product initiatives across pricing, churn reduction and marketplace expansion; including usage-based pricing and a second-hand sales channel built from scratch on Shopify in < 1 week. Leveraged data-driven discovery and AI-assisted user feedback analysis to accelerate product decisions and improve conversion.
e-Mobility · Pricing model · Product org
2024–2025
Choose
Day-1 retention +5pts · Funnel conversion +2pts
Built and scaled the mobile product team (7 people) and introduced a continuous discovery-delivery process. Expanded the mobile app to the US market while improving core product loops across activation, retention and conversion. Data insights and AI-assisted experimentation helped optimize the funnel and strengthen user engagement.
E-commerce · Growth · Retention
2022–2024
Salomon
30% dormant users reactivated · 150K users targeted
Designed and launched a US loyalty program targeting 150K dormant users. Worked across Amer Sports teams to connect omnichannel data into unified customer profiles and enable personalized engagement. 30% of inactive users were reactivated within the first month.
Sports retail · Loyalty · Customer data
2022
How I Operate
Not a framework. A way of working.
Every bet has a hypothesis.
Roadmaps should answer a business question. I work backwards from outcomes, keep teams anchored to what matters, and make results transparent to the full organization.
Build the system, not just the feature.
Strong product organizations ship with rhythm. I put discovery, delivery, and prioritization processes in place alongside writing a roadmap; to make progress visible and decisions defensible.
Grow the people who grow the product.
I coach PMs to own their work end-to-end: with the rigor to say no, the clarity to explain why, and the confidence to align upward. My job is to give context, protect focus, and get out of the way.
Path
Head of Product
2024–2025
Zeway — E-mobility, Paris
Led product strategy and org design for an electric scooter subscription network across 7 cities. Managed 4 cross-functional teams and 15+ tech collaborators. Introduced usage-based pricing and a second-hand sales channel.
Lead Product Manager
2022–2024
Choose — E-commerce, Paris
Built and led the mobile product team of 7. Drove US market expansion and product-market fit validation. Improved Day-1 retention and funnel conversion across two successive roles.
Senior Product Manager
2020–2022
Wivoo — Product consulting, Paris
Long-term product missions at Salomon, Accor, and Kadensis. Led a 6-person innovation tribe. Delivered data training to 50+ consultants across the firm.
Product Manager
2016–2019
Numa - Innovation consulting, Paris
Created Numa's first packaged training catalog scaling from zero to 1,200+ leads, 42% conversion rate, and +750% revenue in under 2.5 years.
Guest Lecturer
2018–present
Paris 1 Panthéon-Sorbonne & Paris-Dauphine Universities
Designed and taught courses in Product Management, Growth-Hacking & No-Code, and Design Thinking. Mentored 300+ MSc students.
About
I've spent ten years building product, teams and systems; from zero to scaling. What drives me is the intersection of clarity and execution: getting teams aligned, products shipped, and making sure both the business and the user benefit. I also teach product management and growth at Panthéon-Sorbonne and Paris-Dauphine universities; because the best way to understand something is to be able to explain it.
Full-stack developer certificate (Le Wagon, 2019). French (native) · English (C1) · Spanish (B2).
Cycling. Boxing. Ski touring. Guitar. Concerts.
Contact
Let's talk.
If you're building something ambitious and need someone to structure the product side I'd like to hear about it.